Today, the line's signature emphasis on Personal Choice Cruising is apparent across the fleet of Princess cruises, with each vessel offering its own unique version on a host of multiple dining options and locations; flexible and varied entertainment selections; renowned customer service; and a full complement of onboard activities including a variety of ScholarShip @Sea enrichment classes featuring computer training, ceramics, culinary arts, finance and photography. Often copied but never duplicated, the Princess concept of cruise vacation customization has since been adopted as the touchstone of new ship design for the entire cruise industry.